NIIGATA pref. in "TRAVELMART"- We are a rare presence in Japan that specializes in travel arrangements to the Tohoku/Northeastern region in Japan with Licensed Interpreter-Guide . BTW, of course, TRAVELMART can also arrange travel to anywhere in Japan"

Jadeite rough can sometimes be found on the coastline known as the "Jade Coast" in Itoigawa City.
Itoigawa's coast is said to have the greatest variety of stones in Japan, and in addition to the jadeite that gave the coast its nickname, rubies and sapphires can also occasionally be found..

"The Echigo-Tsumari Art Triennial" is the world's largest international art festival, held in the vast land of the Tokamachi area as an art museum.
In addition to the artworks on permanent display outside the Triennial period, which is held once every three years, various events are also held.

"Sasagawa Nagare", a coastline in Murakami City, is a scenic coastal spot that has been designated a national place of scenic beauty and natural monument.
It is blessed with many countless shaped rocks, cliffs, and caves in succession, making it a place of rare beauty. You can explore the area on a sightseeing boat.

Once considered endangered, there are now around 500 Japanese crested ibises living in the wild in Sado. To create an environment in which the Japanese crested ibises can live, farmers on Sado practice environmentally friendly rice cultivation and farming methods that nurture wildlife.

Niigata Ken("Ken" in Japanese means prefecture) faces the Sea of Japan and stretches from the northeast to the southwest in a long, narrow strip. It has a long coastline and has remote islands such as Sado Island and Awashima Island. It is known as one of Japan's leading rice-producing regions. The inland area is one of the world's snowiest areas, and there are many ski resorts. The prefecture is divided into four areas: Joetsu, Chuetsu, Kaetsu, and Sado.